directions: read the following sentences and fill in the missing words or phrases tv commercial medium reassure promote memorable target public service ad endorsement product placement quick 1. the purpose of advertising is to ___________ or sell something, usually a business’ product or service.
directions: read the following sentences and fill in the missing words or phrases tv commercial medium reassure promote memorable target public service ad endorsement product placement quick 2. using a movie star to advertise a certain kind of product is called celebrity ___________.
directions: read the following sentences and fill in the missing words or phrases tv commercial medium reassure promote memorable target public service ad endorsement product placement quick 3. a good advertisement should first of all connect with its ___________ audience.
directions: read the following sentences and fill in the missing words or phrases tv commercial medium reassure promote memorable target public service ad endorsement product placement 1.the purpose of advertising is to ___________ or sell something, usually a business’ product or service.
directions: read the following sentences and fill in the missing words or phrases tv commercial medium reassure promote memorable target public service ad endorsement product placement 2. using a movie star to advertise a certain kind of product is called celebrity ___________.
directions: read the following sentences and fill in the missing words or phrases tv commercial medium reassure promote memorable target public service ad endorsement product placement 3.a good advertisement should first of all connect with its ___________ audience.
directions: read the following sentences and fill in the missing words or phrases tv commercial medium reassure promote memorable target public service ad endorsement product placement 4.advertising slogans are short, often ___________ phrases used in advertising campaigns.
directions: read the following sentences and fill in the missing words or phrases tv commercial medium reassure promote memorable target public service ad endorsement product placement 5.how do you express “公益广告”in english?
1. if a brand name product appears in a feature film, television program, or other medium not typically considered to be an advertising medium, it’s a form of advertising we call “tie-in”.
2. in zhao benshan’s short sketch, the appearance of the spirits国窖酒is a form of advertising---product placement.
3. sometimes when children go to mcdonald’s, if they buy certain amount of food they can get some toys free of charge or with some pay. we call this form of advertising “product placement”.
4. children like to read comic books because they like picture stories very much. however, they are not aware that sometimes what they are reading is not comic story, but advertising with comics as disguise.
1. on average 70% of people’s time is engaged in listening.
2. the ability to listen for the main idea is useful for both our everyday lives and our academic lives.
3. word chains refer to sequences of similar or related words repeated throughout the conversation or speaking.
4. “let’s get the ball rolling” is a signal phrase to mark the ending of a speaking.
5. “to wrap up” is a signal phrase to mark the beginning of a speaking.
1. which of the following is allowed to do during the brainstorming session?
2. brainstorming can encourage people to commit to solutions, because__________.
3. what’s the best number of people participating one brainstorming session?
4. which of the following is correct during brainstorming session?
5. which of the following is not correct during the brainstorming session?
1. you’d better write your summary no longer than the half the length of the original.
2. your summary can contain some of the viewpoints of your own.
3. when writing a summary, you should never copy anything from the original.
4. when writing a summary, you can collapse lists and paragraphs.
5. try to get rid of unimportant or trivial details in your summary.
1. some television commercials are designed to be striking and memorable, and people can remember the songs or ________ for the commercials long after the span of the advertising campaign.
2. advertisers sometimes use _________ to make tv commercials to be able to impress tv viewers, but it can be quite annoying.
1. which of the following means “品牌精髓”？
2. how do you say "品牌意识" in english?
3. how do you say "品牌延伸" in english?
4 . ___________ refers to the tendency to always buy a particular brand.
1. in order to take helpful notes during class, it is important to understand your instructors' style of lecturing.
2. note-taking should take place during class.
3. if textbook assignments are boring, the student does not have to complete them.
4. it is essential for students to take good notes during class because studies show that we forget 50% of what hear immediately after.
5. before a class begins, it is important to review notes from reading assignments and previous lectures.
6. it is crucial that a student write down everything their instructor says during a lecture.
7. note-taking methods include rubrics style, charting, outlining, mapping and cornell
9. your child should experiment with different ways to take notes, using different notation systems and structures, until he finds the best fit.
10. note taking is an irrelevant skill and there is no academic or intellectual value in learning to take inidualized notes.
directions: read the following sentences and fill in the missing word or phrase. afraid doubt completely same out of point problem sounds would be honest 4. don't you think it_____ better to give the contract to samsons and not ptech?
1. which of the following swot elements are internal factors for a business?
2. which of the following is false regarding why a swot analysis is used?
3. which of the following could be a strength?
4. which of the following could be a weakness?
5. which of the following could be an opportunity?
the creation of virgin cola, virgin air, virgin rail and virgin bride is an example of __________ .
consumers who always buy levi’s when they need a new pair of jeans are showing __________ .
the use of bmw cars and nokia phones in james bond films are examples of ___________ .
cheap but good chinese products have brought ___________ to americans by giving them more choices and reducing the country’s inflation rate.
not enough people recognize our logo; we need to spend a lot more on raising___________ .
david beckham advertising vodafone is an example of ___________ .
___________ refers to the value, both tangible and intangible, that a brand adds to a product/service.
__________ refer to the statistical data of a population, especially those showing average age, income, education, etc.
the toblerone ________ contains the image of a bear hidden in the matterhorn mountain, which is where toblerone originally came from.
for example, if a company has 1.5 million shares outstanding at a share price of $25, its ___________ is $37.5 million.
in order to take helpful notes during class, it is important to understand your instructors' style of lecturing.
note-taking should take place during class.
if textbook assignments are boring, the student does not have to complete them.
it is essential for students to take good notes during class because studies show that we forget 50% of what hear immediately after.
before a class begins, it is important to review notes from reading assignments and previous lectures.
directions: complete the response to jack's questions below. why don't we in my opinion how about i'm afraid i see i think jack: the proposal is the we change our logo and rethink our brand image. so, what are your views on this. mary: ____________ (1), this is the only way to solve our current problems.
directions: complete the response to jack's questions below. why don't we in my opinion how about i'm afraid i see i think john: ____________ (2) focus on our brand image first? that's the key issue!
directions: complete the response to jack's questions below. why don't we in my opinion how about i'm afraid i see i think andy: ____________ (3) i can't agree. what we need is a wider product range.
directions: complete the response to jack's questions below. why don't we in my opinion how about i'm afraid i see i think clara: ____________ (4) dong both? we can stretch our brand and improve our image at the same time.
directions: complete the response to jack's questions below. why don't we in my opinion how about i'm afraid i see i think victor: ____________ (5) what you mean, but we've got to start somewhere, and a new image is more important at this stage.